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 If so, Carazo
Communications has the affordable high-impact marketing solutions to help
your small or mid-sized B-to-B technical company level the playing field! |
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I'm Dan Carazo, and I've
spent years in your corporate shoes. So I know how difficult your job
can get.
Today's intense,
over-saturated business environment has led to many small and mid-market
business-to-business marketers feeling ever-increasing pressure.
First, from several competitive sources, including lower-priced global
imports, illegal knock-offs, and swiftly-growing e-commerce sales.
Even more significant, however, is the pressure large, big-budget
competitors generate for the smaller market player.
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Together with a team
of hand-picked seasoned B-to-B marketing professionals I can deliver
marketing solutions that ...
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This
Web site is a good introduction to the type of market-growing,
brand-building solutions I have consistently created as an award-winning
technology marketer.
My Fortune 400 business-to-business marketing expertise includes helping
technical marketers of all sizes target their audiences and produce
outstanding results.
Prior to managing corporate marketing and branding for two global
technical companies, I was an award-winning ad agency creative director
leading development of campaigns for major marketers of technical,
industrial, pharmaceutical, and medical products.
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By developing
powerful direct marketing and
advertising campaigns for
many leading B-to-B marketers, including, Siemens, Glaxo, Sperry,
Hercules, Upjohn, Cooper Wiring Devices, Henry Schein, Sulzer Metco,
Astra USA, Alcon/Cilco, and Schering-Plough.
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By establishing
powerful brand identities for two mid-market global
companies that market technical products to engineers, distributors,
scientists, executives, contractors, specifiers, builders, OEMs and
MROs.
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By helping to
increase sales by 20% at Cooper Wiring Devices, a $300 million
division of Fortune 400 electrical industry leader Cooper Industries.
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By generating over
7500 sales leads for Cooper Wiring Devices, and over 8500 global
engineering sales leads for Sulzer Metco, a $260 million leader in
industrial surface coatings.
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By beating sales
forecasts for launches of everything from designer residential
lighting controls to medical lasers, to industrial electrical devices,
to dental products and surgical instruments, plus industrial chemicals,
pharmaceuticals, and more.
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By launching a
Lederle pharmaceutical that became $100 million brand.
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By creating
award-winning sales tools and marketing communications for small
businesses involved in freight shipping, power distribution, PC
peripherals, software development, online marketing, dental products,
construction, pneumatic controls, etc...
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By increasing sales
by 50% of a Schering-Plough asthma drug by re-positioning
and re-launching the 12-year old $40 million brand. |
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In many industries a
few giant companies are gobbling up market share through mergers and
acquisitions, then spitting out products from extensive R&D pipelines.
Obviously, if you're driving the sales for a small to mid-size company,
you already know they can make your life downright miserable!
Big companies field a larger sales force. They build larger Web sites
with more bells and whistles. And thanks to the sheer volume of their
marketing investments, big companies appear to be everywhere! All of
which leads to the question:
Can you honestly
say with certainty where your company will find future sales and revenue
growth?
If not, Carazo
Communications can help you recognize, acquire, qualify, and convert
sales leads into new customers!
If you've already determined where your new business is likely to be
found, we can help you realize that growth faster by:
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If your company is facing tough challenges to your
current marketing and sales efforts... tap into Carazo Communication's
extensive experience providing outstanding results for technical
marketers.
Better B-to-B marketing solutions. Proven results. |
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