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If so, Carazo Communications has the affordable high-impact marketing solutions to help your small or mid-sized B-to-B technical company level the playing field!

I'm Dan Carazo, and I've spent years in your corporate shoes. So I know how difficult your job can get.

Today's intense, over-saturated business environment has led to many small and mid-market business-to-business marketers feeling ever-increasing pressure.

First, from several competitive sources, including lower-priced global imports, illegal knock-offs, and swiftly-growing e-commerce sales.

Even more significant, however, is the pressure large, big-budget competitors generate for the smaller market player.

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Together with a team of hand-picked seasoned B-to-B marketing professionals I can deliver marketing solutions that ...
 

Generate More Publicity & Sales Leads
Target More New Customers
Better Qualify Technical Sales Prospects
Improve Communications With Current Customers
Better Communicate Brand Identity
Successfully Launch New Technical Products or Services

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This Web site is a good introduction to the type of market-growing, brand-building solutions I have consistently created as an award-winning technology marketer.

My Fortune 400 business-to-business marketing expertise includes helping technical marketers of all sizes target their audiences and produce outstanding results.

Prior to managing corporate marketing and branding for two global technical companies, I was an award-winning ad agency creative director leading development of campaigns for major marketers of technical, industrial,  pharmaceutical, and medical products.

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By developing powerful direct marketing and advertising campaigns for many leading B-to-B marketers, including, Siemens, Glaxo, Sperry, Hercules, Upjohn, Cooper Wiring Devices, Henry Schein, Sulzer Metco, Astra USA, Alcon/Cilco, and Schering-Plough.
 
By establishing powerful brand identities for two mid-market global companies that market technical products to engineers, distributors, scientists, executives, contractors, specifiers, builders, OEMs and MROs.
 
By helping to increase sales by 20% at Cooper Wiring Devices, a $300 million division of Fortune 400 electrical industry leader Cooper Industries.
 
By generating over 7500 sales leads for Cooper Wiring Devices, and over 8500 global engineering sales leads for Sulzer Metco, a $260 million leader in industrial surface coatings.
 
By beating sales forecasts for launches of  everything from designer residential lighting controls to medical lasers, to industrial electrical devices, to dental products and surgical instruments, plus industrial chemicals, pharmaceuticals, and more.
 
By launching a Lederle pharmaceutical that became $100 million brand.
 
By creating award-winning sales tools and marketing communications for small businesses involved in freight shipping, power distribution, PC peripherals, software development, online marketing, dental products, construction, pneumatic controls, etc...
 
By increasing sales by 50% of a Schering-Plough asthma drug by re-positioning and re-launching the 12-year old $40 million brand.

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In many industries a few giant companies are gobbling up market share through mergers and acquisitions, then spitting out products from extensive R&D pipelines.

Obviously, if you're driving the sales for a small to mid-size company, you already know they can make your life downright miserable!

Big companies field a larger sales force. They build larger Web sites with more bells and whistles. And thanks to the sheer volume of their marketing investments, big companies appear to be everywhere! All of which leads to the question:

Can you honestly say with certainty where your company will find future sales and revenue growth?

If not, Carazo Communications can help you recognize, acquire, qualify, and convert sales leads into new customers!

If you've already determined where your new business is likely to be found, we can help you realize that growth faster by:

Successfully launching your new products/services
Quickly establishing your new brand identity
Revitalizing older brands
Publicizing and positioning your company as an industry expert.

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If your company is facing tough challenges to your current marketing and sales efforts... tap into Carazo Communication's extensive experience providing outstanding results for technical marketers.

(516) 921-7199    DCARAZ@optonline.net

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Better B-to-B marketing solutions. Proven results.

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