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Your marketing effectiveness, your sanity, and your bottom
line results may be in SERIOUS TROUBLE if your company faces
any of these B-to-B marketing woes:
#10. Your new product launch depends on a bunch of unmotivated
independent sales reps that will likely store your unopened product
samples in their garage -- right next to the unopened case of catalogs
you shipped to them last month.
#9. Sales of your new product or service are dismal, despite the fact
that it provides superior customer benefits, and
your brilliant R&D guru
won the Nobel prize for its design.
#8. Your new website attracts more spam than
legitimate buyer traffic, plus the anemic number
of sales leads produced from your last trade show didn't pay for the
booth carpeting, let alone the company's bar tab.
#7. Your sales team is clinically depressed from making a record number
of cold calls only to receive a record number of rejections from
potential 'prospects.'
#6. Your senior engineer writes your sales copy, so your new brochure is
'focused' on 19 product features -- none of which provide the
tangible business solutions customers need.
#5. Your direct marketing is untargeted, poorly coordinated, and worst
of all, your data base contains more
undeliverable addresses than current customer contacts.
#4. In order to keep imports from getting the sale,
you compete on price alone so frequently that you're
considering relocation to Beijing.
#3. Your last trade magazine ad generated five bingo card sales lead
responses -- at a cost of $1,500 each.
#2. Even your best customers are confused by the inconsistent
marketing messages delivered by your PR, promotion, sales team,
and website.
#1. Your competitor's King Kong-sized marketing budget is killing your
attempts to be 'heard' in the marketplace. They're everywhere you look,
and it's raising your blood pressure to dangerous levels.
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Many technical companies forget this fact. We don't.
At Carazo Communications we never make the mistake to market technical
products based solely on their specs, features, and
technology. We understand from our experience with dozens of
companies and scores of products, that you can
have a great product, service or technology, but unless your
marketing hits the right buttons, your sales may disappoint.
Our approach is to powerfully communicate the actual solutions your
technology delivers by clearly explaining how
your product could help customers solve their business concerns. And
then convincing prospects to trust your brand.
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We provide solutions to marketing
problems commonly encountered by
marketers of technical products and services.
Our services include:
all designed specifically to meet the
needs of smaller companies. |
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Generating Publicity & Sales Leads
Creating Successful Product / Service Launches
Building Strong Brand Identity
Developing Powerful Sales Tools and Communications
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Right: We provide marketing
support for companies
that are expert in the technology, industrial
and medical industries.
We help them market to professionals, including: engineers,
contractors, technical managers,
specifiers, distributors, dealers, builders, scientists,
physicians, researchers, and MRO managers. |
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That means we can produce improved results for you without a
multi-million dollar budget. Whether our challenge is driving prospect
traffic to a dedicated product Web site like the online electrical
industry catalog shown above, or introducing a
new product, we seek cost-effective ways to produce results.
Often, the most cost-effective means to produce the desired results is
the absolute best. If a client's story is
unusual, innovative, or highly controversial, we're very likely to
propose a PR publicity campaign with a focus on pitching
the editors at key vertical industry publications and websites
with case histories, technical articles, and
interview opportunities.
Experience has proven that industry PR is often the best, and most cost
efficient way to build a new brand. Unfortunately, PR is often used
badly, or ignored completely by technical companies.
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| Right: While
managing the marketing and branding
for Cooper Wiring Devices, Dan
directed development of many e-marketing
tools, including six websites, an online
product catalog, a CD-ROM catalog, CD-ROM
presentation tools, an e-mail newsletter, and
on-going online advertising using
flash banner ads linked to Cooper sites. |
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When appropriate, we use our extensive experience with
direct response
mail, or e-mail promotion to stimulate action from precisely targeted
lists. |
Right: We're expert in
developing targeted direct response
marketing programs that deliver
outstanding results.
Since 1997, the Integrated Direct Response Lead Generation programs
I created have delivered over
16,000 qualified sales leads from technical
professionals. |
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 Our
goal is to leverage and optimize each client's
available marketing investment in order to
produce maximized results.
Frequently, we're asked to create hard-selling promotional copy for
use in technical collateral, direct marketing promotions, as website
content, trade advertising, events, and PR publicity.
For clients needing more complex marketing support such as a product
launch, or technical skills such as website design, we may work with a
broader team of seasoned marketing colleagues; a group of skilled pros
that frequently work together.
This team of seasoned B-to-B talents are available as a 'virtual'
marketing team as required by the specific needs of each client and
project.
Our approach gives us the flexibility to put together the best talent
for each and every project whether it's an e-mail campaign, line
brochure, new website, market survey, or reference tool.
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To improve your competitive edge... tap into Carazo
Communication's extensive experience at delivering measurable results
for technical marketers.
Better B-to-B marketing solutions. Proven results. |
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